is a Munich-based Creative Consultancy in the realms of hospitality and travel. Founded in 2021 by Barkeeper MARTIN IMSCHWEILER, the company brings more than two decades of bar and service expertise into the world of brand and business consulting. We offer solutions through Strategy, Branding, Creative Direction, Communication, and inventive Problem-Solving. Our Creative Director, VERENA GLUP, shapes our with a distinctive touch, guaranteeing each outcome reflects our creative vision and commitment to impeccable standards. Working alongside Martin and Verena is a network of trusted COLLABORATORS spanning gastronomy, design, architecture, and art, allowing us to provide a wide array of in-house services. A hearty appetite for culture and good taste, paired with environmental consciousness, defines our approach.
Martin Imschweiler, Founder
Martin is fond of bars, cafés, restaurants and hotels that feel like home. Concepts that are real, approachable and timeless. Two decades of field research in hospitality made him realize that there’s work to do. IMSCHWEILERS was founded in 2021 to do the work: shaping authentic identities for environments that give you a true sense of belonging.
Verena Glup, Creative Director
Backed on education and vast experience in Marketing and Communications, Verena knows her way around events, design and culture. As Creative Director—strongly rooted in a personal passion for food and travel—she ensures that the overall Creative Direction is both aesthetically appealing and conceptually impactful.
We are lucky to work with a select and diverse network of professionals in design, architecture, art, and beyond, allowing us to offer a wide range of in-house services regardless of project scope. We are always open to exploring collaborations and would be delighted to hear from you.